Privacy Policy
Effective Date: May 15, 2026
Last Updated: May 5, 2026
Genomic Testing Cooperative, LCA (“GTC,” “we,” “us,” or “our”) is committed to protecting the privacy and security of personal information collected through our website and related digital interactions.
This Privacy Policy describes how we collect, use, disclose, retain, and otherwise process personal information when individuals visit our website, submit inquiries, interact with our online forms, request information, subscribe to communications, or otherwise engage with us through our digital properties.
- Scope of This Policy
This Privacy Policy applies to personal information collected through our public-facing website and related online interactions, except where a separate privacy notice applies to a specific service, portal, contractual relationship, or regulated workflow.
This Privacy Policy does not govern protected health information (“PHI”) processed in connection with clinical laboratory testing or other activities subject to separate legal, contractual, or regulatory requirements.
- About Us
Genomic Testing Cooperative, LCA is an oncology diagnostic reference laboratory based in Lake Forest, California.
If you have questions about this Privacy Policy or our privacy practices, you may contact us using the contact information provided at the end of this Policy.
- Categories of Personal Information We Collect
Depending on how you interact with our website, we may collect the following categories of personal information.
3.1 Information You Provide Directly
We may collect information that you voluntarily provide when you:
- complete a contact form;
- request information or materials;
- subscribe to newsletters or updates;
- register for events or communications;
- schedule a meeting or request follow-up;
- otherwise communicate with us.
This information may include:
- name;
- email address;
- phone number;
- company or organization name;
- job title, department, or professional role;
- mailing or business address;
- country, state, region, or general location;
- communication preferences;
- marketing preferences;
- the contents of your message, request, or inquiry.
3.2 Information Collected Automatically
When you visit our website, we may automatically collect certain technical and usage information, including:
- IP address;
- browser type and browser settings;
- device type and operating system;
- pages viewed and page sequence;
- referring and exit URLs;
- date and time of visits;
- session activity and engagement events;
- approximate geolocation derived from IP address;
- interactions with forms, buttons, downloads, and website content.
3.3 Information Derived Through Cookies and Similar Technologies
We and our service providers may collect information through cookies, tags, scripts, pixels, local storage, and similar technologies. These technologies may collect or infer information relating to:
- browsing activity;
- visitor preferences;
- session behavior;
- form interactions;
- campaign attribution;
- analytics and performance data;
- business interest signals or visitor intelligence data.
- Sources of Personal Information
We may collect personal information:
- directly from you;
- automatically from your browser, device, or online activity;
- through cookies and similar technologies deployed on our website;
- from service providers supporting analytics, forms, CRM, security, communications, and website operations;
- through subsequent business communications and follow-up interactions.
- Purposes for Which We Use Personal Information
We may use personal information for the following business and commercial purposes:
- to operate, maintain, secure, and improve our website;
- to respond to inquiries and provide requested information;
- to process contact requests, meeting requests, and business communications;
- to send newsletters, updates, event invitations, and other communications;
- to manage forms, lead intake, and customer relationship management activities;
- to measure website traffic, engagement, and content effectiveness;
- to understand user interaction with our website and improve usability;
- to support campaign measurement and business development activities;
- to detect, prevent, and investigate fraud, spam, abuse, and technical issues;
- to comply with legal, regulatory, and contractual obligations;
- to establish, exercise, or defend legal claims;
- for other disclosed purposes consistent with the context in which the information was collected.
- Website Technologies and Third-Party Tools We Use
Our website may use first-party and third-party technologies to support website operations, communications, analytics, security, and business development.
6.1 Core Website Technologies
We use technologies associated with the operation and administration of our website, including:
- WordPress;
- Elementor and related website functionality tools;
- caching and performance tools;
- website security and login-protection tools;
- consent-management and preference-storage tools;
- contact form and user interaction tools.
These technologies may be necessary to provide core website functionality, preserve preferences, maintain security, and support operational stability.
6.2 Google Technologies
We may use Google technologies, including:
- Google Tag Manager;
- Google Analytics;
- Google advertising or campaign measurement tools;
- Google reCAPTCHA and related anti-abuse technologies.
These tools may collect or receive information about browser activity, device information, page interactions, event activity, referral sources, session behavior, advertising interactions, and technical signals.
6.3 HubSpot
We may use HubSpot to support:
- online forms;
- contact capture;
- communications;
- lead management;
- CRM-related workflows;
- website analytics and engagement tracking;
- business development follow-up.
HubSpot may process information submitted through forms, as well as information relating to page views, session activity, identifiers, and interaction data used to support communications and relationship management.
6.4 LeadLander
We may use LeadLander or related technologies to help analyze business visitor activity, traffic patterns, and website engagement relevant to business development and visitor intelligence.
6.5 IP Enrichment and Visitor Enrichment Technologies
We may use IP enrichment or visitor enrichment technologies, including services associated with ipmeta, to help us understand traffic sources, business visitor characteristics, company-level visit intelligence, and related website analytics or lead intelligence functions.
6.6 Forms, Spam Prevention, and Security Tools
We may use form technologies, anti-spam tools, and bot-detection tools to protect the website, secure communications, and support form submission workflows.
- Cookies and Similar Technologies
Our website uses cookies and similar technologies for operational, functional, analytical, security, and marketing-related purposes.
These technologies may include:
- HTTP cookies;
- pixels;
- JavaScript tags;
- local storage;
- session identifiers;
- measurement and attribution technologies.
We may group these technologies into categories such as:
- Strictly Necessary;
- Functional;
- Analytics;
- Marketing / Advertising.
Some website features, forms, communications workflows, analytics tools, or visitor intelligence functions may not operate as intended if certain categories are disabled.
- Cookie Policy and Vendor-Specific Disclosure
The website may use cookies, scripts, and related technologies associated with vendors and platforms including, but not limited to:
- WordPress and website operation tools;
- Elementor and related functionality layers;
- Google Tag Manager;
- Google Analytics;
- Google advertising or campaign measurement services;
- Google reCAPTCHA;
- HubSpot;
- LeadLander;
- ipmeta-related enrichment technologies;
- contact form, anti-spam, security, and performance-related tools.
Some of these technologies may be first-party technologies deployed from our domain, and some may be third-party technologies delivered from external domains.
Where applicable, our cookie banner, consent manager, preference center, or similar tools are intended to allow users to make choices regarding certain categories of non-essential cookies and tracking technologies.
- Your Cookie and Tracking Choices
Depending on your jurisdiction and applicable law, you may be able to manage your preferences through:
- our website cookie banner;
- a cookie settings or privacy settings control;
- your browser settings;
- a recognized browser-based privacy preference signal, where legally required and technically supported.
Please note that declining certain non-essential technologies may affect website performance, embedded features, analytics-dependent experiences, form behavior, or certain communications-related functions.
- How We Disclose Personal Information
We may disclose personal information to the following categories of recipients:
- service providers that support website hosting, infrastructure, maintenance, security, and performance;
- analytics, tag management, CRM, form-processing, communications, and campaign-measurement providers;
- business development, visitor intelligence, and lead management service providers;
- legal, accounting, insurance, and professional advisors;
- parties involved in a merger, financing, restructuring, acquisition, sale, or transfer of assets;
- law enforcement, regulators, courts, or other third parties where required by law or where necessary to protect rights, safety, systems, or legal interests.
We do not sell personal information for money.
However, depending on the facts and applicable law, certain analytics, advertising, attribution, visitor identification, or cross-context tracking activities may be characterized as “sharing” or related regulated processing under California privacy law. California residents have rights including the right to know, delete, correct, opt out of sale or sharing, and not be discriminated against for exercising those rights. (California Consumer Privacy Act (CCPA))
- California Privacy Notice
This section applies to California residents to the extent required by the California Consumer Privacy Act, as amended (“CCPA”).
11.1 Categories of Personal Information
Depending on your interactions with our website and communications, we may collect categories of personal information such as:
- identifiers;
- online identifiers;
- internet or other electronic network activity information;
- geolocation information derived from IP or device signals;
- professional or employment-related information;
- communications content;
- business interaction information;
- inferences drawn from website usage or business-interest activity.
11.2 Business and Commercial Purposes
We may collect, use, disclose, and otherwise process personal information for the purposes described in this Privacy Policy, including:
- website operation and administration;
- website analytics and measurement;
- communications and follow-up;
- lead management and business development;
- security and abuse prevention;
- legal compliance and record retention.
11.3 California Privacy Rights
Subject to verification and applicable exceptions, California residents may have the right to:
- know the categories of personal information we collect;
- know the categories of sources from which personal information is collected;
- know the business or commercial purposes for collecting, using, disclosing, selling, or sharing personal information;
- know the categories of third parties to whom personal information is disclosed;
- request access to specific pieces of personal information;
- request deletion of personal information;
- request correction of inaccurate personal information;
- opt out of the sale or sharing of personal information, where applicable;
- limit certain uses of sensitive personal information, where applicable;
- not receive discriminatory treatment for exercising privacy rights. (State of California Department of Justice)
11.4 Exercising California Rights
To exercise applicable California privacy rights, please contact us using the information provided below. We may need to verify your identity before responding to certain requests. We may also process requests submitted by authorized agents where permitted by law.
- Global Privacy Control
Where required by applicable law and technically supported, we may recognize Global Privacy Control (“GPC”) signals as a valid request to opt out of certain sale, sharing, or related tracking activities. The California Attorney General identifies GPC as one acceptable method for consumers to exercise opt-out rights online. (State of California Department of Justice)
- Contact Forms, Communications, and Lead Management
When you submit a contact form, request information, schedule a conversation, download materials, or otherwise communicate with us through the website, we may use your information to:
- respond to your inquiry;
- provide requested materials or information;
- maintain records of business communications;
- route inquiries internally;
- conduct follow-up communications;
- support sales, marketing, CRM, and relationship-management functions.
These activities may be supported by third-party technologies used for forms, communications, CRM, business development, and recordkeeping.
- Email Communications
If you subscribe to updates, newsletters, event invitations, or other communications, we may send you communications consistent with your request and preferences.
You may unsubscribe from marketing communications at any time by using the unsubscribe link in the email or by contacting us directly.
Even if you opt out of marketing communications, we may still send administrative, transactional, legal, or relationship-related communications where appropriate.
- Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
- providing requested information or communications;
- operating and improving the website;
- maintaining business and legal records;
- complying with legal, tax, accounting, and regulatory obligations;
- resolving disputes;
- protecting our rights, systems, and users.
Retention periods may vary based on the nature of the information, the context of collection, legal requirements, and operational needs.
- Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
- Children’s Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information directly from children through the website. If you believe that a child has submitted personal information through the website, please contact us so we can review and address the matter.
- International Visitors
Our website may be accessed by visitors from outside the United States. If you choose to access our website from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States and other jurisdictions where our service providers operate.
- External Links and Third-Party Content
Our website may contain links to third-party websites, embedded content, videos, external forms, media, portals, and other resources. When you interact with third-party content or leave our website, your information may be governed by the privacy practices of those third parties rather than this Privacy Policy.
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above. Material changes will be posted on this page, and additional notice may be provided where required by law.
- Contact Information
If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact us at:
Genomic Testing Cooperative, LCA
25371 Commercentre Dr,
Lake Forest, CA 92630
Phone: 8664848870
Email: gtc@genomictestingcooperative.com
Website: genomictestingcooperative.com5